The Process Four book by The Brand Identity is launching this month, featuring unused and unseen branding work from Christopher Doyle & Co., Goods, Heydays, Maniac Studio, Marx Design, Moniker, Mother Design, MOUTHWASH Studio, OMSE, PARSONS and PORTO ROCHA.

Porto Rocha gives Zigzag a high-fidelity 3D mark specifically made to adapt and shift in material depending on the fashion zeitgeist at hand.

Mico Toledo chats with It's Nice That about Quilo; a 300-page photo magazine showcasing the untold story of Brazilian visual culture, designed by PORTO ROCHA.

Igor Furtado’s new book pieces together a thoughtful, “intricate puzzle” of Brazilian creatives. With an innovative, collaborative design approach from New York-based studio Porto Rocha, the publication centres itself on the theme of ‘Extinction’.

Leo Porto and Felipe Rocha join Aaron Edwards and Mark Goldwell for a panel at AIGA's Symposium held at Parsons School of Design Wednesday, October 24th.

In this session we’ll discuss insights on creating a blueprint for success. What does year one look like? How to build and structure a team for growth? How do we create financial stability? What are the pitfalls to avoid in projects and negotiations? We’ll touch on these topics and more with “duo founders” to talk about laying the foundation for future growth. Tickets now available.

Now open until October 8th, Design Threads is an exhibition unraveling the state of design today. Based on conversations with 30 design leaders and 250 responses from the design community, the exhibition address some of the most urgent questions and shared feelings among designers today.

Wix Playground:
100 Gansevoort St. New York, NY, 10014

Opening hours:
Sep. 21 - October 8 Wed-Saturday, 11AM - 4PM

What does it mean to be a designer in 2022? What are the guiding principles for such urgent times? In our new study, we’re unpacking the current state of design — what’s relevant? And what shouldn’t be? 🔎 Link in bio to learn more

We’ve been named Independent Design Agency of the Year 2022 and awarded 4 Pencils by the D&AD Awards! A big thank you to our team, clients, and collaborators for all of the dedication and partnership, and to the D&AD jury for the recognition ✏️

Joseph chats with Lovers Magazine and shares more about his background in London, his interest in the intersection of language and visual thinking, and his experience as Design Lead at PORTO ROCHA.

PORTO ROCHA founders Leo Porto and Felipe Rocha will judge the branding and editorial design categories at the 2022 Latin American Design Awards. Entries are now open. Good luck to all!

Brand New's 2021 Year in Review listed our work for Vevo and Upwork under the best of the year categories for Logo, Illustration and Motion. Cheers!

Among 20 other studios and creatives, Leo and Felipe have been selected to give a talk at the international OFFF Festival in Barcelona next May. Tickets now on sale.

This year, PORTO ROCHA received two Gold awards and a Grand Prix at the 2021 Latin American Design Awards; and to top it off, we were named Studio of the Year! As a relatively new studio and a team made mostly of immigrants, we’re honored to hold the title. Big thanks to the LAD jury, to our talented team, to all the amazing clients who have trusted us. Felicitaciones to the other talented Latinx creatives who were recognized this year.

As our first ever entry in the D&AD Awards, our Netflix Tudum almanac earned a Wood Pencil for creative excellence in Magazine & Newspaper Design. We’re thrilled to see the project recognized among some of 2021's most outstanding creative work, and honored to be taking home a Pencil.

See our title design in Davi Sabbag's new music video. Chic.

We were invited to design The Brooklyn Rail's popular Guest Critic Section featuring Tiago Gualberto, Sara Roffino and an amazing group of collaboratoring artists and writers. Get your free copy if you are in New York.

We're thrilled to have the rebrand of Museu Nacional da República included in Brand New's Best Work of 2020.

Tyrus, a digital toolkit for freelance creatives we designed with Airbnb, was recently featured on It’s Nice That. The toolkit also features artwork by prominent female-identifying illustrators.

In conversation with Communication Arts, we discussed some of our influences, aspirations, and the philosophy that guides our studio work and environment.

In conversation with Creative Boom, we discuss Samba, the thinking behind the publication's design, and its importance for the queer community, Brazilian creatives and immigrants alike.

In partnership with Espaço.cc, a cultural and educational nonprofit institution based in Brazil, Felipe and Leo will be hosting 15 portfolio reviews, including 7 sessions free of charge for social minorities throughout the month of July. The reviews promote a space for dialog and learning between the PORTO ROCHA and designers seeking to build and enhance their portfolios. Applications are now open.

Miss working from the office? Always wanted to know how it feels to work from our studio? Now there is a zoom background just for you.

In discussion with Creative Doc, a digital publication on design, creativity and talent, Leo and Felipe answered questions about the recent opening of the studio, our future plans for Bonde and advice for design professionals. (Interview in Portuguse)

As part of The Hallmark Symposium Lecture Series at The University of Kansas, Felipe Rocha led a conversation with the students of KU’s Design Department about designing for the music industry and his experience working at Spotify.

The Brand Identity features our Design Threads Report: "Design Threads is a powerful, thought-provoking report that takes a well-needed temperature check of design’s state, going beyond the clichés and expectations of self-reference in design. From discussions of the latter’s Eurocentric standards and the excess of everything to AI’s optimistic roles and creative honesty, Design Threads is a must-read for creatives, no matter their discipline – going far in demystifying certain aspects of the design industry while taking note of other issues."

German lighting company Tobias Grau rebrands as GRAU. Developed in partnership with PORTO ROCHA, the new identity propels the brand into a future where product and art collide, activating what makes us human.

Created by creative director and photographer Mico Toledo and designed by PORTO ROCHA, Quilo is a single edition 300-page photo magazine featuring some of the best documentary photography and short-story writing in Brasil today. Help fund the project through Kickstarter.

We’re proud to share a milestone moment for PORTO ROCHA. This week we were featured in Estadão, one of the largest newspapers in Brazil.

The #TDC68 traveling exhibition has made its way to New York, featuring the work of TDC 68 competition winners. This yearly tradition puts some of the most beautifully-used type on display, celebrating the most current and innovative typographic exploration there is.

Tickets are on sale for General Admission at $20 and $10 for TDC members and students.
📍The Cooper Union, New York | Wednesday, July 13th | 6PM — 9PM

Leo and Felipe are confirmed to speak at Brand New Conference, a two-day event on brand identity by Under Consideration along with some of today’s most active and influential practitioners from around the world. October 3 – 4, 2022 in Austin, TX.

Our logo design for the pet-parent platform The Wildest has been awarded at The Type Directors Club! This year's winners were selected from over 2000 entries from 62 countries. Besides being exhibited in New York City, the winners will also be included in eight identical exhibitions that will tour dozens of cities in the United States, Canada, England, France, Germany, Japan, New Zealand, Poland, South Korea, Spain and Taiwan.

PORTO ROCHA has been invited to join Google's 3rd annual Visual Design Summit as guest speakers. The summit brings together designers, art directors, illustrators and typographers to discuss the role and impact of design within Google and the industry at large.

Print Magazine features our new identity design for Vevo: "Known as being the host to thousands and thousands of music videos, Vevo’s new brand identity allows the awareness for the brand to shine as it should. Designed by Porto Rocha, the redesign is focused on the artists who make up the website while also balancing Vevo’s own brand voice. The visuals are colorful, bold, dynamic, yet minimalistic, allowing space for the audio to reign supreme."

Senior Designer Joseph Lebus talks with The Brand Identity about our new identity system for the world's work marketplace.

Out of nearly 700 entries, our cover for Chani Nicholas’ bestselling book, You Were Born For This, was selected as one of the top 50 book cover designs of 2020. “The cover design, the reflective foil, the typeface all allow the title to do its thing. Great restraint.” —Paul Sahre (AIGA Juror). The book will be archived in the AIGA Collection at Columbia University’s Rare Book and Manuscript Library in NY.

Our founder and creative director Felipe Rocha was part of The ADCC Awards jury pannel along with Flávia Nalon, Nikki Gonnissen and Forest Young. The Advertising & Design Club of Canada celebrates the best in Canadian advertising, design and interactive. Winners will be announced on June 3rd.

We’re honored to have been included alongside some amazing names on Working Not Working's list of 25 most inspiring companies. Big thanks to the WNW community for naming us as an inspiration—the feeling is mutual.

What makes a design dream team? Felipe and Leo talk to form Design Magazine about the alchemy of their partnership—in work and life—for December's "Team and Design" issue.

From Bad Bunny to BADSISTA, we put together a playlist with some of our favorite tracks right now.

We partnered with Universal Music Group to design the #UseYourVoice campaign and help get more people registered and ready to vote in 2020. The campaign kicked off on August 20th and will go on until election day.

We had a great chat with Marcos Mendes from Manufatura and Armin Vit from Brand New about the recent review of Museu Nacional. We talked about our design process, the challanges of designing for public institutions and the widespread use of modernist design today.

The Follow-up is a weekly podcast that goes in depth into projects recently reviewed on @UCllc’s Brand New, featuring conversations with the designers — and sometimes their clients — uncovering the context, background, and design decisions behind the work.

The identity we designed for Brasilia's public art museum Museu Nacional is reviewed by Armin Vit on Brand New. Check it out!

The Brand Identity covers PORTO ROCHA’s launch, our motivations behind the studio and the challenges of launching and managing the studio remotely during COVID-19.

We were invited by Live! to share our favorite projects and creative process while quarantining from home. Live! is a series of live talks on Instagram with a focus on the creative industry. The coronavirus outbreak has many people, designers and non-designers, working remotely and housebound. The idea is to fight quarantine, boredom and, most importantly, to instill hope.

Tuesday 7th April at 4pm (BST)

Felipe Rocha was invited to be a judge at the 13th edition of the Brazilian Graphic Design Biennial. The biennial is organized by the Association of Graphic Designers in Brazil and has become the most important graphic design event in the country.

At RiseUp Summit in Egypt, the largest innovation and entrepreneurship summit in the MENA region, Leo Porto leads a talk on cultural identity, his work at COLLINS, and Bonde, the platform dedicated to sharing Brazilian art & culture.

Type Directors Club is hosting Cha Che Chi; a two-day virtual conference on March 3rd & 4th showcasing presentations and panels on what's happening in Latin American typography today. Friday March 3rd PORTO ROCHA will be hosting the official Cha Che Chi NYC afterparty at our Brooklyn Studio.

Strategy Director Natalee Ranii-Dropcho challenges the role of the coveted “brand manifesto” through a rabbit hole of Are.na research into the medium as a whole: unpacking what makes a manifesto, how they’ve evolved, and what they convey about our collective state of mind.

Gabriela shares her tips for making a portfolio with young designers, highlighting the importance of designing with intention, being clear and concise, and crediting.

NOW LIVE! Design Threads — A collaborative report unraveling the state of design today. By designers, for designers, our goal was to go beyond surface-level discussions to talk about the social, economic, and emotional realities of what it means to be a designer today.

Born of a desire to celebrate Brazilian creativity, Extinção? is a new zine from photographer Igor Furtado, designed by PORTO ROCHA. A reaction to the lack of cultural institutions willing to support Latin American narratives, the publication showcases the talent of creatives from all over the country, featuring more than 80 emerging artists’ visual and written artworks. Focusing specifically on the climate emergency, Extinção? explores the ways in which the crisis ties in with the natural history of Brazil.

With contributions from over 80 emerging creatives, Extinção? examines art and community in the face of the climate crisis.

Monotype covers 5 key takeaways from Brand New Conference, including some insights by PORTO ROCHA founders Leo and Felipe.

Our latest playlist is out, featuring a compilation of some of our team's favorite summer bops this year.
Cover designed using AI.

After a long interlude, the website that we designed and developed for the Museu Nacional da República in Brasília in partnership with Twoo® and Manufatura is now online. Check it out!

A chat with Harry Bennett from Noise about the transition from freelancing to founding, pricing projects and the financial anxiety often involved in that process.

Counter-Print has released a new book featuring our work and an interview with PORTO ROCHA.

The visual landscape in which today’s designers are contributing to is very cluttered and the digital world alone is so vast, that sometimes it feels hard to make your voice heard amongst all the noise. The work on show within the book examines how designers can produce work that stands out and cuts through the noise. It showcases a fascinating direction in graphic design, forged by a collision of technology, typography and trends which is creating new and exciting results.

Packed full of stunning imagery from some of the world’s best graphic design companies, ‘Big Type’ also contains agency interviews and enlightening project descriptions.

Espaço.CC is hosting classes, workshops and masterclasses with an impressive line up of design professionals and researchers. Enrollment is now open for classes with Leo Porto + Felipe Rocha / Guilherme Falcão / ROMA JO / Gabriel Finotti / Leopoldo Leal / Rejane Dal Bello / Rafael Bessa / Bruno Oppido / Lia D. Castro / Andrés Sandoval / ps.2 arquitetura + design / Rachel Denti / Djan Ivson / Marina Dahmer / CLUBE / O Grupo Inteiro / Manuela Eichner / Bia Bittencourt / Elisa von Randow / Estúdio Margem.

Leo Porto and Felipe Rocha will join Al Lucca and Yuri Ha on January 25th to share their experiences and tips from working as immigrants in New York under the O-1, OPT & H1-B visa categories.

This event will be live-captioned and include ASL interpretation. Tickets now available. This webinar will provide general information only and are not a substitute for individual legal advice.

We are back with Vol 2 of our playlist, featuring a compilation of some of our recent favorites from everyone on the team.

Felipe and Leo chat with Creative Boom about their collaborative process and what's new at the studio.

The Brand Identity reviews our design system for Tyrus — a digital toolkit for Airbnb's creative collaborators.

The Brand Identity talks to Leo and Felipe for a new article in the series "The Anatomy of Creativity," where they discuss design and technology as part of the creative process.

Complex went behind the scenes of Pollen to get an inside look at the anatomy of a successful Spotify playlist in 2020 and see how the conversation around music curation is evolving.

It’s Nice That covers the opening of PORTO ROCHA and the new identity we designed for the public art museum Museu Nacional.

We recently spoke with WorkingNotWorking about the start of our studio, working together as partners in business and life, the type of projects we’re currently working on and what we envision for the future.

Extra is an open dialogue about design, technology and leadership. Hosted by Carlos Bocai and Julia Aguiar from Anywhere, we were invited to be part of Extra’s first episode.

We collaborated with Chani Nicholas on the cover design of her new book, You Were Born For This: Astrology for Radical Self Acceptance. Since its release, the book has gone on to sell over 30,000 books in just three months, solidifying its place as a New York Times bestseller. Through Chani’s contemporary reimagining of the zodiac, her audience only continues to grow. A testament to her widespread popularity, Chani cultivates new perspectives on radical self-acceptance today that resonate throughout each chapter of her debut book.

In a year that could arguably be described as the most diverse class in Young Guns history, a jury of more than 60 respected creatives spent two months reviewing hundreds of submissions from a record 45 different countries. After several rounds of judging, the jury ultimately selected 28 Young Guns. We are excited to share Leo's win and his interview with The One Club where he talks about his favorite projects, creative style and influences.