Project Information

Nothing Precious is the debut publication of Colombian-born, New York-based makeup artist and creative director Marcelo Gutierrez. The book explores the relationship between beauty and selfhood through artful photography of Marcelo’s work with friends and collaborators — showing how the medium of makeup can reveal rather than conceal individuality.

More than just a visual document of his oeuvre, Nothing Precious is a celebration of the community that shaped it. Collaborating with photographers Renell Medrano and Aidan Zamiri, the book features well-known faces from Marcelo’s tenure in the fashion world, including Gabriette, Paloma Elsesser, Lourdes Leon, Joan Smalls, as well as a foreword by Lily-Rose Depp.

We worked closely with the author on every aspect of the publication’s design. Keeping the focus on his work and personalities of the models, we opted for lots of full-bleed imagery, tight crops, and graphic compositions. Some spreads use repetition as a nod to iconic Warholian compositions and the virality of celebrity images; Others embrace intentionally “messy” collage with notes and sketches, offering a more candid look into the creative process.

Our design speaks to the tensions at play in Marcelo’s work — his vision of beauty is subtle yet subversive, unfiltered yet polished, classic but undoubtedly of-the-moment. For the cover, we created a hand-lettered title and superimposed it on a macro crop of model Jazzelle’s face. The book’s materiality underscores this contrast: a glamorous silver metallic ink against “unprecious” uncoated paper with exposed binding.

Leading up to its launch, Nothing Precious has been covered by WWD and HypeBae. The publication will be stocked at select stores in New York, Los Angeles, London, and Paris, and is available for purchase here.

Credits

PORTO ROCHA

Creative Direction:
Leo Porto, Felipe Rocha

Design:
Leo Porto, Felipe Rocha, Kir Nazarov

3D Design:
Pedro Veneziano

Project Management:
Samantha Cruz

Nothing Precious

Creative Director:
Marcelo Gutierrez

Photography:
Renell Medrano, Aidan Zamiri

Foreword:
Lily-Rose Depp

Editor:
Lynette Nylander

Casting Director:
Bert Martirosyan

Head of Partnerships:
Julia Delaney

Executive Producer:
Hallee Lagatta

PR:
Huxley

Cover shot by:
Aidan Zamiri

Talent:
Danny Aguilera, Evanie Frausto, Jan Anthonio, Joaquin Ruiz, Jordan Daniels, Omahyra Mota, Paloma Elsesser, Ryan Petersen, Sausha De La Ossa, Saul Rodriguez, Sonny Molina, Stella Greenspan, Lola Leon, Gabbriette, Jazzelle, Joan Smalls, Raul Lopez, Vinson Fraley, Mo Mbengue

Photography Assistant:
Fallou Seck, Na'Jeen Pierce, Rowan Liebrum

Videography:
Lucas Bourgine, Kyle May

Sound Recordist:
Mike Bloom

SFX:
Caroline Mills

Styling:
Zara Mirkin, Clare Byrne

Styling Assistant:
Noah Delfiner, Tom So, Silvia Lee, Thomas Do

Makeup Artist:
Marcelo Gutierrez

Makeup Personal Producer:
Lule Perron

Makeup Artist Assistant:
Shoko Sawatari, Nanase, Bri Stine, Risa Miyamoto, Aya Iwakami, John Wilger, Kaia Shi

Hair Stylist:
Sonny Molina, Matt Benns, Rachel Polycarpe

Hair Styling Assistant:
Yetunde Egunjobi

Manicurist:
Honey

Creative Production:
ohmgmt

Production Coordinator:
Chloe B Harper

Production Assistant:
Matthew Selzman

Set Designer:
Lauren Nikrooz

Set Design Assistant:
Yuma Shishido, Edrik Rivera

Print

Vincenzo Giodarno - Musumeci S.p.A

Case Study Production

Photography:
Daniel Forero

Production:
Annie Carmichael

Fonts

SilvanaText Regular - Blaze Type

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