Church is a congregation of globally-minded video editors who seek to bring creative visions to life. Founded by editor Mah Ferraz, they produce award-winning video projects that have lasting cultural impact. With a growing roster of editors working from their east LA headquarters and around the world, they are situated at the intersection of culture, fashion, and technology. Their portfolio effortlessly moves between commercial and artistic worlds — from campaign spots for major global brands like Nike, Google, and Spotify to music videos for today’s hottest artists including Rosalia, Travis Scott, and Doechii, among others.

We worked closely with the Church team to build a brand identity that felt as unorthodox as their vision. From the start, the goal was to create a brand that broke out of the category, speaking directly to a new generation of creatives who aren’t afraid to push the form forward.

Their unconventional logo takes inspiration from the view of cathedrals from the ground below. We refined the wordmark—concepted and developed by artist Chloe Corriveau—into a scalable logo that felt both confident and organic. We also introduced new versions of the mark from different angles: a visual reflection of Church’s belief in the power of championing diverse points of view.

In contrast to the bold personality of the logo, we selected a light, contemporary mono (Super Studio) as the brand’s utilitarian typeface. While the mono adds a technical sensibility to small copy, we complemented it with the bolder Studio Pro specifically for headline moments to hero editor names and project titles.

Taking inspiration from the perspectives of the logo, our motion system plays with extreme shifts in perspective—zooming in, tilting, rotating, and reframing in ways that feel both architectural and cinematic. It mirrors the unexpected points of view found across Church’s roster, where each editor brings a distinct lens to their work. Nothing feels flat or fixed; everything is in motion, evolving, inviting you to see things from a new angle.

That sense of dimensionality carries into the website, which acts as both a portfolio and an immersive environment that invites users to explore. Built to showcase a wide range of work, it brings everything together into a rich, layered world.

In the short time since launch, Church has quickly established itself as an exciting force in the editing world in LA and beyond. The identity didn’t just shape how the studio showed up online; it influenced everything from the design of their physical space to the merch flying off their digital shelves. As the Church community continues to grow, the brand is built to scale with it — expanding, evolving, and reframing what a post house can be.