What Personal Data We Collect

We collect and process a variety of personal information about our customers and visitors to our Site which falls into these categories:


• Identity Data including title, gender, first name, last name. If you interact with us through social media, this may include your social media username.
• Contact Data including email address and telephone numbers.
• Transaction Data includes details about products and services you have purchased from us.
• Usage Data includes information about how you use our website and services.
• Tracking Data includes information we or others collect about you from cookies and similar tracking technologies, such as web beacons, pixels, and mobile identifiers.
• We do not intentionally collect sensitive or special category personal data.

How We Collect Your Data

There are a number of different ways in which we may collect data.
You may give us data when you interact with us through correspondence by post, phone, email or through chat or social media.

As you interact with us, through the Site, we may automatically collect data about your equipment, browsing actions and patterns. We may also collect data when you click on one of our adverts (including those shown on third party websites or via social media).


We may obtain data from third parties including:

• from providers of services which facilitate our eCommerce operations, including eCommerce platforms and payment and fraud prevention services;
• from analytics providers, advertising networks and search information providers;
• from data partners;
• from publicly available sources; and
• from any third parties who are permitted by law or have your permission to share your personal data with us, such as via social media or review sites.

What Personal Data We Collect

We will only use your personal data when the law allows us to. Most commonly, we will use your personal data in the following circumstances: 


• Where we need to perform the contract we are about to enter into or have entered into with you. For example, when you purchase our products or services, that’s a contract between you and us for us to supply the products to you.
• Where it is necessary for our legitimate interests (or those of a third party) and your interests and fundamental rights do not override those interests. For example, fraud screening as part of the check-out process or keeping our website secure.
• Where we need to comply with a legal or regulatory obligation. For example, keeping records of our sales for tax compliance.

Generally, we do not rely on consent as a legal basis for processing your personal data other than where the law requires it, for example in relation to sending certain direct marketing communications. Where our legal basis is consent, you have the right to withdraw consent any time.

International Data Transfers

As a US-headquartered company, your personal data may be transferred to and processed in the United States. Some of our external third parties may be based outside the EEA so their processing of your personal data will involve a transfer of data outside the EEA.

We use appropriate safeguards—such as UK-approved Standard Contractual Clauses with supplementary measures—when transferring data internationally to ensure your rights are protected.

Data Retention

We retain personal data only as long as necessary for the purposes for which it was collected, or to comply with legal and regulatory requirements.

Your Rights (UK and EEA Individuals)

Under certain circumstances, you have rights under data protection laws in relation to your personal data.

• Request access to your personal data .
• Request correction of your personal data
• Request erasure of your personal data
• Object to processing of your personal data
• Request restriction of processing your personal data
• Request transfer of your personal data
• Right to withdraw consent

If you wish to exercise any of the rights set out above, please Contact Us using the details set out in paragraph 10 below.

Your Rights (UK and EEA Individuals)

Please note that third parties (including, for example, advertising networks and providers of external services like web traffic analysis services) may also use cookies, over which we have no control. These cookies are likely to be analytical/performance cookies or targeting cookies. You may opt out of cookies set by specific entities by following instructions found at these links: 

• Adobe: https://www.adobe.com/privacy/opt-out.html 
• Google: https://adssettings.google.com/authenticated 
• Facebook: https://www.facebook.com/about/ads 
• LinkedIn: https://www.linkedin.com/psettings/guest-controls/retargeting-opt-out 
• Microsoft: https://account.microsoft.com/privacy/ad-settings/signedout 
• Twitter: Personalisation and data / X
• Yahoo: https://policies.yahoo.com/xa/en/yahoo/privacy/topics/opt-outfaq/ 

You block cookies by activating the setting on your browser that allows you to refuse the setting of all or some cookies. However, if you use your browser settings to block all cookies (including essential cookies) you may not be able to access all or parts of our site. For further information about how to block cookies, please refer to your browser ‘help’ section or All About Cookies. 

Please be aware that if you delete your cookies, two things will happen: 

• We will no longer know that you've opted out of online behavioural advertising, so our adverts will still appear to you on other websites. 
• We will no longer automatically recognise any website preferences that you have set. 

Security

We have put in place appropriate security measures to prevent your personal data from being accidentally lost, used or accessed in an unauthorised way, altered or disclosed. In addition, we limit access to your personal data to those employees, agents, contractors and other third parties who have a business need to know. They will only process your personal data on our instructions and they are subject to a duty of confidentiality.

We have put in place procedures to deal with any suspected personal data breach and will notify you and any applicable regulator of a breach where we are legally required to do so.

Contact Us

If you have any questions or concerns about this Privacy Notice or our data practices, please contact:

Email: [Insert privacy/contact email]
Phone: [Insert]
Mail (UK): [Insert UK office address]
Mail (US): [Insert US office address]